1. What is a cookie?

A cookie is a small text file stored on your computer, tablet or smartphone when you visit a website. Cookies allow the site to remember your actions and preferences (language, display size, etc.) for a certain period, so that you do not have to re-enter them each time you visit or navigate between pages.

In short: Cookies improve your browsing experience.

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2. Why do we use cookies?

On the Pepitawatch website, we use cookies to:

• ✅ Ensure the proper functioning of the site (essential cookies)

• ✅ Understand how you use our site (analytical cookies)

• ✅ Improve your experience (remember your preferences)

• ✅ Secure your browsing (fraud prevention)

We do NOT use cookies to:

• ❌ Track you for intrusive advertising purposes

• ❌ Sell your data to third parties

• ❌ Send you unwanted targeted advertising

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3. Types of cookies we use

3.1 Strictly necessary cookies (essential) 🔴

Duration: Session or up to 12 months

Consent required: No (necessary for the operation of the site)

These cookies are essential for the operation of the site. Without them, some services cannot be provided.

Cookie name

Purpose

Duration

session_id

Keeps your session active while browsing

Session (deleted when the browser closes)

cookie_consent

Remembers your cookie preferences

12 months

security_token

Protection against CSRF attacks (security)

Session

 

These cookies do not collect any personally identifiable data.

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3.2 Analytical cookies (statistics)

Duration: Up to 24 months

Consent required: Yes (you can refuse them)

These cookies help us understand how you use our site so that we can improve it.

Google Analytics [if you use it]

We use Google Analytics to analyse the traffic on our site in an anonymised manner.

Information collected

Purpose

Pages visited

Understand which watches attract the most interest

Visit duration

Improve the content

Geographic origin (country/region)

Adapt our services

Device type (mobile/desktop)

Optimise display

 

IP anonymisation enabled: Your IP address is anonymised; we cannot identify you personally.

Google Analytics cookies used:

• _ga: User distinction (duration: 24 months)

• _gid: User distinction (duration: 24 hours)

• _gat: Request rate limiting (duration: 1 minute)

To learn more: Google Analytics Privacy

3.3 Functional cookies (preferences) ⚙️

Duration: Up to 12 months

Consent required: Yes (recommended for a better experience)

These cookies allow the site to remember your choices and preferences.

Cookie name

Purpose

Duration

preferred_language

Remembers your preferred language

12 months

display_mode

Remembers your display preferences

12 months

 

3.4 Marketing cookies [if applicable] 📢

We do NOT currently use marketing cookies.

If we were to use them in the future (remarketing, targeted advertising), we would inform you clearly and you would be able to refuse them.

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4. Third-party cookies

Some cookies may be placed by third-party services that we use:

4.1 Google Analytics [if used]

• Provider: Google LLC

• Purpose: Anonymised audience analysis

• Country of processing: United States (appropriate safeguards in place)

• Privacy policy: https://policies.google.com/privacy

4.2 Google Fonts [if used]

• Provider: Google LLC

• Purpose: Display of fonts

• Cookies: No cookies placed if hosted locally

4.3 Social networks

If we embed social media sharing buttons (Instagram, Facebook, Pinterest), these platforms may place their own cookies. We have no control over these cookies.

We recommend that you consult the cookie policies of these platforms.

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5. Cookie retention periods

Cookie type

Maximum duration

Essential cookies

Session to 12 months

Analytical cookies

24 months (Google Analytics)

Functional cookies

12 months

Marketing cookies

N/A (not currently used)

 

When these periods expire, the cookies are automatically deleted.

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6. Managing your cookie preferences

6.1 Via our consent banner

When you first visit our site, a banner asks you to accept or refuse non-essential cookies.

You can:

• ✅ Accept all cookies

• ⚙️ Customise your preferences (choose category by category)

• ❌ Refuse all non-essential cookies

To change your preferences later: Click the "Manage my cookies" link at the bottom of the page at any time.

6.2 Via your browser settings

You can also manage cookies directly in your browser:

Google Chrome

Settings → Privacy and security → Cookies and other site data

Choose your preferences or block all cookies

Mozilla Firefox

Options → Privacy & Security → Cookies and site data

Choose your preferences

Safari (Mac/iOS)

Preferences → Privacy → Cookies and website data

Block all cookies or manage by site

Microsoft Edge

Settings → Cookies and site permissions → Cookies and site data

Choose your preferences

⚠️ Warning: Blocking all cookies may affect the proper functioning of the site.

6.3 Disable Google Analytics specifically

You can install the Google Analytics Opt-out browser add-on:

https://tools.google.com/dlpage/gaoptout

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7. Consequences of refusing cookies

If you refuse essential cookies:

• ❌ The site may not function properly

• ❌ Some features may be unavailable

• ❌ You will have to re-enter your preferences on each visit

If you refuse analytical cookies:

• ✅ The site works normally

• ⚠️ We will not be able to improve the site based on actual use

• ℹ️ No impact on your browsing experience

If you refuse functional cookies:

• ✅ The site works normally

• ⚠️ Your preferences (language, display) will not be saved

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8. Cookies and personal data

8.1 Are cookies personal data?

Essential and functional cookies: No, they do not allow you to be identified personally.

Analytical cookies (Google Analytics): They may be considered personal data, which is why:

• We anonymise your IP address

• We ask for your consent before activating them

• You can refuse or disable them at any time

8.2 Relationship with our Privacy Policy

The processing of data collected via cookies is also governed by our Privacy Policy, accessible in the page footer.

Your GDPR/FADP rights also apply to data collected via cookies:

• Right of access

• Right of rectification

• Right to erasure

• Right to object

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9. Data transfers outside Switzerland/the EU

Google Analytics: Anonymised data may be transferred to the United States.

Safeguards in place:

• Standard Contractual Clauses (SCC) approved by the European Commission

• IP anonymisation

• Aggregated and non-identifiable data

You can object to this transfer by refusing analytical cookies.

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10. Cookie security

We implement appropriate security measures to protect the information collected via cookies:

• ✅ HTTPS (SSL/TLS) connection for the website

• ✅ Secure cookies (Secure and HttpOnly flags enabled)

• ✅ Protection against CSRF attacks

• ✅ Limited retention period

• ✅ Anonymisation of analytical data

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11. Cookies and social networks

If you share content from our site on social networks (Instagram, Facebook, Pinterest), these platforms may place their own tracking cookies.

We have no control over these cookies.

To learn more:

• Facebook Cookie Policy

• Instagram Cookie Policy

• Pinterest Cookie Policy

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12. Changes to the Cookie Policy

We reserve the right to modify this Cookie Policy at any time to reflect:

• Changes in our use of cookies

• Technological developments

• Legal or regulatory changes

In the event of a substantial change:

• The "Last updated" date will be updated at the top of this document

• You will be informed via a new banner on your next visit

• You will be able to manage your preferences again

We encourage you to review this page regularly.

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13. Legal basis

This Cookie Policy is established in accordance with:

• The Swiss Federal Act on Data Protection (FADP) - Articles 4 and 6

• The General Data Protection Regulation (GDPR) - Article 5 (for EU customers)

• The ePrivacy Directive (Cookie Law) - Article 5(3)

Our legal basis for the use of cookies:

• Essential cookies: Legitimate interest (necessary for the operation of the site)

• Analytical and functional cookies: Explicit consent

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14. Questions and contact

For any questions regarding our use of cookies or to exercise your rights:

Email: hello@pepitawatch.ch

Phone: 078/607.30.36

Post: PEPITAWAT

[Full address]

1004 Lausanne

Switzerland

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15. Supervisory authority

If you believe that our use of cookies does not respect your rights, you can lodge a complaint with:

In Switzerland:

Federal Data Protection and Information Commissioner (FDPIC)

Feldeggweg 1

3003 Bern

Switzerland

Tel.: +41 58 462 43 95

Email: info@edoeb.admin.ch

Website: www.edoeb.admin.ch

For EU residents:

The data protection authority of your country of residence.

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Simplified summary

Cookies we use:

• 🔴 Essential - For the site to work (no consent required)

• 📊 Analytical - To understand how to improve the site (consent required)

• ⚙️ Functional - To remember your preferences (consent required)

Your choices:

• ✅ Accept all cookies

• ⚙️ Customise your preferences

• ❌ Refuse non-essential cookies

• 🔄 Change your preferences at any time via "Manage my cookies"

We never sell your data.

 

This Cookie Policy has been established in accordance with the Swiss Federal Act on Data Protection (FADP) and the General Data Protection Regulation (GDPR).

Last updated: January 2026